iX Media Digital Merchandising
- [Brochure]
Driving in-store sales from the forecourt
More than half of fuel customers never leave the forecourt to shop inside the store. That means potential revenue is driving away. Dresser Wayne’s iX™ Media digital merchandising increases sales and builds brand loyalty by harnessing the power of multimedia marketing at the dispenser. It leads shoppers from the forecourt into the store aisles. Pair iX Media multimedia marketing with the complimentary merchandising tool C-Store Media for a way to emphasize forecourt promotions in the store.
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Benefits
More marketing possibilities, more sales
An option for any Dresser Wayne iX-enabled dispenser, such as Ovation LX, iX Media digital merchandising combines a 10.4" full-color display with full-motion video, built-in speakers and coupon creation capabilities. It empowers retailers to easily and cost-effectively customize site- and daypart-specific advertising and product promotions. Entice customers with a coffee special in the morning and switch to a sandwich promotion for lunch. Endorse branded payment cards, promote car wash sales, and encourage premium fuel sales for higher profit margins, or display live content feeds such as news and weather.
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